Title:  The Post Office Directory of Essex, 1874, London, 9
Date: 1874
Place: Arkesden

ARKESDEN

COMMERCIAL

. . .

Pluck William, shopkeeper

. . .

This is probably PL1747 in Tree 4. He is in the 1871 census of Arkesden - a grocer and baker.
He died in 1878 aged 82.