He died on the the first day of the Battle of the Somme on 1 July 1916, aged 26. The BEF suffered 58,000 casualties on that day - the worst day in the history of the British army. He is buried at the Serre Road Cemetery No.2.

The CWGC site records that he was the son of Ernest and Caroline Pluck of 12 Beckham Road, Lowestoft.

The 1901 census records his father Ernest (38) a railway engine driver, his mother Caroline (39), brothers Frank (13) and Harvey (8), and sisters Ethel (16), Alice (5) and Dorothy (3).

This is John and Evelyn Tate's branch of the Pluck family.

More information about this family can be found in Tree 18; he is PL1227.